Program development in acute care often feels like uncharted territory, but the strategies for success remain the same across every unit.

To successfully launch a new therapy service, you have to master the art of clinical advocacy and learn how to speak the language of hospital physicians. In this webinar, Dr. Addy Javes will share the strategies and lessons learned from her program development journey, and how launching an Emergency Department therapy program paved the way for her hospital’s acute obstetric therapy service.

We will discuss the precise mechanics of professional advocacy, how to tackle doctor skepticism, and how to successfully pitch a new service line to hospital stakeholders who aren’t used to seeing therapists in their units.

The goal isn’t just to share Addy’s story. It is to hand you the exact strategic tools you need to spot hidden gaps, confidently talk to doctors, and pioneer high-impact PT and OT programs in your own facility.